August 4, 2010
Celebrity endorsments, once the apple of any marketing managers eye, are fast becoming wasted marketing spend, while celebrity partnerships are the future for any brand looking for credible long term gain.
August 2, 2010
Marketers have long recognised that strong brand names, which deliver higher sales and profits (i.e. those that have brand equity), have the potential to work their magic on other products but I struggle to see how Loaded's Stamina Shot will work.
July 29, 2010
Theme parks like Disney and Universal Studios are all giant marketing campaigns. But who does the marketing communications, branding and strategy best? Who is the market leader in building brand experiences?