Marketing, digital, advertising and PR thoughts. Succinctly...unlike the title. By Tom McKenna

What’s this blog all about?

A series of thoughts and opinions on social media, advertising and PR through the experiences of a graduate, climbing the corporate ladder one rung at a time.

Is the celebrity endorsement dead?

August 4, 2010

Celebrity endorsments, once the apple of any marketing managers eye, are fast becoming wasted marketing spend, while celebrity partnerships are the future for any brand looking for credible long term gain.

Tagged: brand building, brand communication, celebrity endorsment, Marketing, nike, Thomas Mckenna, tom mckenna

Posted in: Marketing Opinion

Even if Loaded’s new energy drink succeeds (which it won’t), what’s the benefit to the brand?

August 2, 2010

Marketers have long recognised that strong brand names, which deliver higher sales and profits (i.e. those that have brand equity), have the potential to work their magic on other products but I struggle to see how Loaded's Stamina Shot will work.

Tagged: brand, brand extension, branding, loaded magazine, lucozade, Marketing, Thomas Mckenna, tom mckenna

Posted in: Marketing Opinion

The Greatest Theme Park The World Has Ever Seen?

July 29, 2010

Theme parks like Disney and Universal Studios are all giant marketing campaigns. But who does the marketing communications, branding and strategy best? Who is the market leader in building brand experiences?

Tagged: alton towers, branding, disney, love mark, Marketing, strategy, tom mckenna

Posted in: Marketing Opinion

Luxury Brands. By Tom McKenna, Juice Digital, Manchester

June 10, 2010

Luxury brands are in a difficult position when it comes to social media. They are in a digital no-man’s land. On the one hand they are consistently reading that social media (Facebook, Twitter and LinkedIn) is the place to be and on the other they have a marketing history which has tended to shy away from mass communication tools.

Tagged: dolce & gabbana, facebook, luxury, Manchester, Marketing, social media, the sun, the times, Thomas Mckenna, tom mckenna, twitter

Posted in: Social Media Opinion

Social Media, the last bastion in agency land for the little guy. By Tom McKenna

May 24, 2010

Tom McKenna examines the social media industry and how smaller agencies are being squeezed out by the huge, traditional agencies, like DDB, moving into the market and poaching the major accounts.

Tagged: ddb, Juice Digital, jwt, Manchester Masters, punktilo, social media, tom mckenna

Posted in: Social Media Opinion, Uncategorized

Dog versus Goose: What this can tell us about the social media industry. By marketing graduate Tom McKenna

May 18, 2010

A blog looking at the possible outcome for social media sites, such as Twitter and Facebook, if they diversify in to other digital areas. Microsoft and Google's reaction to this is considered and the conclusion made that Twitter and Facebook simply do not have the resources or technological capabilities to compete directly.

Tagged: buzz, Digital, facebook, google, graduate, hotmail, linkedin, Manchester, mashable, microsoft, social media, Thomas Mckenna, tom mckenna, twitter

Posted in: Social Media Opinion

The death of the agency? By Tom McKenna

April 28, 2010

A blog taking exception to recent news stories that the agency (design, PR, advertising or digital) is becoming increasingly marginalised by businesses and the public sector.

Tagged: Advertising, adverts, campaigns, design, graduate, Juice Digital, Manchester Masters, Marketing, Tangerine PR, Thomas Mckenna, tom mckenna

Posted in: Marketing Opinion

Is the celebrity endorsement dead?

Even if Loaded’s new energy drink succeeds (which it won’t), what’s the benefit to the brand?

The Greatest Theme Park The World Has Ever Seen?

The death of the agency? By Tom McKenna

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