A blog taking exception to recent news stories that the agency (design, PR, advertising or digital) is becoming increasingly marginalised by businesses and the public sector.
April 19, 2010
A blog post introducing myself as Juice Digital's newest employee and going on to discuss the value of social media for companies and brands. The discussion is supplemented with a real life case study of Skittles.
April 14, 2010
A summary of Tom McKenna's time on the Manchester Masters graduate programme from October 2009 onwards. The blog is informal and perhaps does not give a full reflection of the great projects I also got a chance to work on. I hope it gets across the good times I have had though and the incredible business and marketing exposure I have had.
April 14, 2010
An introduction to me and just what this blog will be about. To be fair it does exactly what it says on the tin: Marketing, PR, digital, social media and advertising will all be discussed as well as my graduate programme Manchester Masters.
April 28, 2010
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